Technical
Skills: Full Stack Development, Web Accessibility, Project Management, Cross-team coordination, Documentation, Software Architecture Patterns
Technologies: React.js, JavaScript, Java, TypeScript, Ember.js, SQL, JUnit testing, Playwright testing, Github
Background
At Linkedin, I worked as a Senior Software Engineer on the Marketing Solutions team.
I helped improve the accuracy and usability of Linkedin’s advertising systems and collaborated across multiple engineering teams to deliver high-impact features for enterprise clients. I had particular strengths with frontend architecture, data accuracy, and established myself as an Accessibility Champion.
Impact Summary
- Architected multiple frontend projects, including optimizing the loading performance of the content library system and creating a new microfrontend with React.js to accelerate time-to-market
- Uncovered and resolved critical bugs in metrics attribution using data analysis, attributing an additional $598K (11% increase) in previously unreported revenue for the specific project
- Led the accessibility compliance initiative that resolved 150+ issues within two months, ensuring LinkedIn's marketing platform met legal WCAG standards while establishing a cross-team process that improved resolution efficiency
Projects
1. Adding New Advertising Metrics
Problem Critical advertising metrics needed a new tracking spec and implementation across frontend and backend systems.
My Role: Technical Investigator & Full Stack Implementation Lead
Led end-to-end implementation of new advertising metrics, conducted system-wide validation and troubleshooting, and coordinated cross-functional technical solutions when inconsistencies immerged
Technical Approach:
- Implemented metrics across full tech stack (JavaScript/Ember.js frontend, multiple Java backends)
- Conducted rigorous endpoint testing and SQL validation
- Utilized Darwin (Data Science and AI Workbench) for anomaly detection and investigation
- Identified early and separated at-risk deliverables to maintain release schedules
Impact:
- Successfully implemented and shipped two new advertising metrics across the reporting pipeline
- Identified and resolved a critical bug that attributed an additional 11% (~$600K) in previously unreported revenue
- Discovered metric overcounting issue in previous specifications and coordinated the resolution across three teams, upholding high accuracy of advertising metrics
- Established ongoing monitoring to detect any unexpected behavior in metrics reporting and monitor data integrity
2. Accessibility Audit
Problem: An annual audit of LinkedIn's marketing platform resulted in 150+ accessibility bugs that needed to be assessed, triaged to correct teams, resolved, and verified by the organizational deadline.
My Role: Technical Lead
- Coordinated cross-functional accessibility audit with TPMs and 9 engineering partners
- Lead resolution strategy, task prioritization, and assess/detect risks to timeline
- Served as Subject Matter Expert for Web Accessibility topics and mentored other engineers by hosting weekly meetings and giving presentations
Technical Approach:
- Identify patterns and solutions for the most common accessibility issues
- Established weekly collaboration sessions with designated engineers from every team
- Developed and evangelized standardized approaches to recurring issues, educating other engineers with presentations and code review
Impact:
- Successfully resolved all 150+ bugs within required 2-month timeframe, ensuring Linkedin's marketing platform meets usability and legal requirements
- Reduced redundancy by creating shared knowledge base and solution patterns for the entire organization
- Recognized as platform reviewer with codeowner status due to accessibility/UI Leadership
3. Creating New Permissions Page for Thought Leaders
Problem: Deliver a new permissions platform that balanced time to market with extensibility
Role: Frontend Track Lead
I planned the frontend architecture, made implementation decisions, and created a project timeline for 5 engineers.
Technical Approach:
- Pioneered a frontend microservice using React.js during its early adoption phase at LinkedIn
- Created an isolated but easily integrable architecture to minimize dependencies
- Leveraged Vitest and Playwright for automated testing, and delivered a polished page with responsive design, web accessibility, and internationalization.
Impact:
- Established team ownership of independent frontend service, increasing development agility and accelerating time-to-market.
- Created foundation for future extensions while meeting immediate business needs- architecture was later extended for Sponsored Editorial Content.
4. Adding Thought Leader Ads to Content Library
Problem: Needed to display thousands of LinkedIn posts from Thought Leaders in one unified library. Library showed complex content types with varying restrictions and needed intuitive organization.Role: Frontend Engineer
I collaborated with another engineer to design the frontend architecture and implementation plan, and executed alongside a team of 3 frontend/full-stack engineers. Later, I updated both the frontend and API architectures as the Frontend Track Lead.
Technical approach:
- Use a service based pattern (similar to Redux) with Ember.js to store different content types, keeping them organized and re-usable.
- Add checks for content restrictions in backend and show feedback on the frontend
- Add internationalization, web accessibility, and automated testing
Impact:
- Reduced initial load time through strategic filtering and pagination implementations
- Introduce reusable components that were easily extended by other teams for high-impact projects (including Sponsored Editorial Content)
- Enabled faster content approval workflows between advertisers and Thought Leaders
